Alice - a new leadership voice, is an initiative of Julie’s Bycicle- Sustaining Creativity, based in London. An association formed by women of all ages and backgrounds, who work as professionals in different areas. The goal of this association is to create a network of connection, of professional support and advice so that each individual can develop within its ambit with success and qualities of leadership.
The Briefing was very simple but also complex. The company asked for something representative for the concept of group union and something that would pick up the idea of identity. It was essential to avoid feminine stereotypes. The solution emerged out of a sketch that had a certain similarity with a fingerprint. You can find the final result on this page and as you can see, you can appreciate the initial “a” of “Alice”.